Welcome to the ORIGIN experience

What are you seeing today?

You're exploring the transformation of the online presence of JEC to match its record-breaking stature.

Your website will be an immersive journey mirroring the grandeur of the Jeddah Tower. An innovative concept, ensuring every scroll is telling a story.

01. Watch the video

02. What are we doing?

Immersive digital experience

The JEC website will be an immersive online experience where storytelling takes center stage. Your website will leverage scrolling and clicking to guide the users' journey.

How will this be achieved?

In-depth UX research
Award-winning design
Emotional storytelling
Meticulous development
Security and pen-testing

03. Discover the website

Direction 1 - The 3D story

Through cutting-edge 3D conceptualization, users will seamlessly move from one level to another, treating the scroll as an elevator inside the tower. But it's not just navigation; it's storytelling at its core.

Direction 2 - The Beating Pulse

Every click will fortify JEC's positioning, placing you at the heart of Jeddah, where the city's pulse beats with life, culture, and innovation.

See this live

04. Experience the journey - Live Demos

The tower experience

The Dark Mode

Experience the Jeddah Tower from a different perspective.

Launch Experience

The interactive map

Interact with the JEC map and click on your preferred location to read all about it.

Launch Experience

05. The award-winning process

UX Research and Wireframes Design

We kick off with in-depth user experience (UX) research, crafting wireframes to outline the structure and flow of the website.

3D Tower Modeling

Bringing the Jeddah Tower to life in a digital realm, we employ advanced 3D modeling techniques for a realistic representation.

City Map Modeling and Interactions

We extend the experience beyond the tower, modeling the city map with interactive elements, ensuring a comprehensive exploration of JEC.

NeuroCom

ORIGIN's Brand Lab deploys cutting-edge technologies (like the EEG machine) to read users' brain waves and emotional responses. This innovative approach helps identify bottlenecks and ensures a smooth, emotionally resonant experience.

Development

The technical team takes over the coding process, ensuring a responsive user interface.

Security

Prioritizing the safety of user data, we implement robust security measures and rigorous pen-testing, for a secure online experience.

Content Development

Our creative team tells the story of JEC using localized content and emotionally evocative language in English and Arabic.

Final note

Our process is a blend of creativity and technology that will shape the digital presence of Jeddah Economic City.

From UX research to our NeuroCom technique, we aim for an immersive, secure, that mirrors the innovation of Jeddah Economic City, setting a new standard for online exploration.